The upcoming India vs Pakistan Asia Cup 2025 match, scheduled for September 14 in Dubai, has led to a significant surge in television advertising rates. Sony Pictures Networks India (SPNI), the official broadcaster, has set ad rates at ₹14–16 lakh per 10-second slot, reflecting the high demand and viewership expectations for this marquee clash.
Skyrocketing Ad Rates for India vs Pakistan Asia Cup 2025
The Asia Cup 2025 is set to commence on September 9 in the United Arab Emirates, with the high-profile India vs Pakistan Asia Cup 2025 match scheduled for September 14 in Dubai. This encounter is anticipated to draw massive viewership, leading to a surge in advertising rates.
Sony Pictures Networks India (SPNI), the official media rights holder for the Asia Cup, has announced premium advertising rates for the tournament. According to a report by The Economic Times, the ad inventory for India’s matches, including the India vs Pakistan clash, has been priced at ₹14–16 lakh per 10-second slot.
Advertising Packages and Rates
SPNI has outlined various advertising packages for both television and digital platforms.
- Television Ad Packages:
- Co-presenting Sponsorship: ₹18 crore
- Associate Sponsorship: ₹13 crore
- Spot-buy Package (All Matches): ₹16 lakh per 10-second slot, totaling approximately ₹4.48 crore for the entire tournament
- Digital Ad Packages on Sony LIV:
- Co-presenting and Highlights Partner: ₹30 crore each
- Co-powered-by Package: ₹18 crore
- Ad Slots Reserved for India Matches: 30% of all digital ads
Additionally, SPNI has set specific rates for different ad formats.
- Pre-roll Ads: ₹275 per 10 seconds (₹500 for India games; ₹750 for India-Pakistan)
- Mid-roll Ads: ₹225 per 10 seconds (₹400 for India games; ₹600 for India-Pakistan)
- Connected TV Ads: ₹450 per 10 seconds (₹800 for India games; ₹1,200 for India-Pakistan)
These elevated rates underscore the commercial significance of the India vs Pakistan Asia Cup 2025 match, reflecting its potential to attract a vast audience both on television and digital platforms.
FAQ
Why are ad rates higher for the India vs Pakistan match?
The heightened ad rates are due to the anticipated massive viewership and commercial interest in the India vs Pakistan clash, making it a prime opportunity for advertisers.
Who holds the broadcasting rights for the Asia Cup 2025?
Sony Pictures Networks India (SPNI) has secured the exclusive media rights for the Asia Cup 2025.
How can I watch the India vs Pakistan match?
The match will be broadcast on Sony Sports channels and streamed live on the Sony LIV app and website.
What is the duration of the Asia Cup 2025?
The tournament will run from September 9 to September 28, 2025, featuring 8 teams in a T20I format.
